A view of Levi’s Stadium forward of the Tremendous Bowl LX sport between the New England Patriots and the Seattle Seahawks in Santa Clara, California, U.S., February 3, 2026.
Carlos Barria | Reuters
Tremendous Bowl 60 is ready. The Seattle Seahawks and New England Patriots will vie for the Lombardi Trophy on Sunday from Levi’s Stadium in Santa Clara, California — house of the NFL’s 49ers.
This yr the sport is broadcast on NBC and simulcast on streaming service Peacock, with the sometimes profitable slate of commercials queued up. NBC offered out of advert stock for the sport at a median of $8 million per 30-second spot, CNBC beforehand reported. As many as 10 advert slots offered for greater than $10 million every.
Viewers of the Peacock feed will see some streaming-specific commercials, too, as that subset of advert slots good points traction — significantly amongst smaller manufacturers.
Additionally gaining traction this yr: prediction markets.
Prediction platforms like Kalshi and Polymarket have skyrocketed in reputation in latest months, providing customers the choice to commerce on the outcomes of occasions in politics, popular culture, information and sports activities.
Main as much as Sunday’s championship sport, Kalshi was internet hosting trades for predictions on which manufacturers would promote throughout the sport; what songs this yr’s halftime performer — Grammy-winning Puerto Rican rapper-singer Dangerous Bunny — would carry out; and whether or not Seattle or New England would put up extra speeding yards.
CNBC is monitoring all the highest advertisements and largest information from Tremendous Bowl 60.
Disclosure: CNBC and Kalshi have a business relationship that features buyer acquisition and a minority funding.
