The emblem of pharmaceutical firm Novo Nordisk is displayed in entrance of its workplaces in Bagsvaerd, Copenhagen, Denmark, Feb. 4, 2026.
Tom Little | Reuters
Novo Nordisk on Tuesday stated it plans to slash the month-to-month record costs of its fashionable weight problems and diabetes medication within the U.S. by as much as 50% beginning in 2027, in a bid to make the remedies extra accessible to sufferers with insurance coverage protection.
The weight problems injection Wegovy, its new capsule counterpart, the diabetes shot Ozempic and the oral diabetes drug Rybelsus can have a brand new decrease record worth of $675 monthly beginning on Jan. 1, 2027. The Wegovy medicines each at the moment have record costs of round $1,350 monthly, whereas the diabetes medication have record costs of round $1,027 monthly.
For the primary time, Novo stated its worth cuts are focusing on insured sufferers whose out-of-pocket prices are linked to record costs, reminiscent of individuals with high-deductible well being plans or coinsurance profit designs.
“Each of those affected person populations ought to, starting [in 2027], see a profit with decrease out-of-pocket burdens,” Jamey Millar, the corporate’s head of U.S. operations, informed CNBC in an interview.
He added that Novo expects enhancements in entry and uptake amongst sufferers within the business insurance coverage market, although the corporate is just not giving any particular expectations.
The transfer may assist Novo compete higher with Eli Lilly, which now holds the bulk share within the blockbuster GLP-1 market. Lilly’s more practical medication and earlier foray into the direct-to-consumer area have allowed it to take the lead within the area, however the firm has but to considerably decrease the U.S. record costs of its medicines.

It is unclear precisely how a lot business insured sufferers usually pay out of pocket for Novo’s medication. These sufferers could pay as little as $25 monthly for Novo’s medication in “solely the perfect of circumstances,” Millar stated.
However sufferers in high-deductible plans must pay out of pocket “kind of the complete record worth of a drug till they attain that” threshold and the insurance coverage profit kicks in, he added. Millar stated a few of these sufferers defer therapy solely as a result of they do not wish to shoulder that expense. The variety of sufferers utilizing high-deductible plans has elevated through the years because of the trade-off of decrease premiums, he famous.
In the meantime, Millar stated different individuals have 25% to 33% of their coinsurance linked to the record costs of these medication.
The Danish drugmaker has beforehand reduce the direct-to-consumer costs of Wegovy and Ozempic, which primarily profit cash-paying sufferers who usually do not have insurance coverage protection for the medication.
Novo gives its medication to cash-paying sufferers for $149 to $499 monthly, relying on the precise product and dose. Novo and Lilly have escalated a GLP-1 pricing battle during the last 12 months, particularly following the landmark “most favored nation” offers they struck with President Donald Trump in November.
The transfer additionally coincides with new, decrease Medicare costs going into impact for Novo’s weight problems and diabetes medication in 2027 following negotiations with the federal authorities below the Inflation Discount Act. The brand new negotiated costs for Wegovy, Ozempic and Rybelsus will probably be $274 monthly.