Chinese language vacationers extra ‘tactical’ about ‘Golden Week’ spending

Charlotte Zhou, Shopper and Web A0analyst at China Galaxy Worldwide, discusses shifts in client conduct throughout China’s Labor Day “Golden Week.” Whereas total spending was robust, shoppers appeared extra cautious and value-driven, with a pivot in the direction of extra short-haul home journeys, choosing rail over air flights. She additionally notes how they’re being extra selective within the experiences they spend on.