The Lamborghini Urus SE Performante.
Courtesy Lamborghini
Lamborghini on Wednesday revealed a brand new hybrid efficiency mannequin of its Urus SUV, because the Italian auto producer continues to lean into gas-electric autos after abandoning plans for pure EVs.
The Urus SE Performante incorporates a extra aggressive exterior design, together with a bigger grille and hood scoops, in addition to inside enhancements in contrast with present fashions of the SUV.
Lamborghini is asking the brand new Urus SE Performante the “quickest Tremendous SUV on the earth,” able to reaching 0-100 kph, or roughly 0-60 mph, in 3.3 seconds and hitting a high velocity of 312 kph, or 194 mph.
The automobile is a plug-in hybrid electrical automobile, which implies it has a gas-powered engine in addition to a plug to cost a battery pack for improved electrical efficiency. It’s powered by an electrical motor and a 4-liter twin-turbo V-8 engine, delivering 812 horsepower and roughly 738 foot-pounds of torque, Lamborghini mentioned.
“It is rather vital. It is a recreation changer,” Lamborghini CEO Stephan Winkelmann instructed CNBC.
The inside of the Lamborghini Urus SE Performante.
Courtesy Lamborghini
Lamborghini, which is owned by Volkswagen AG, mentioned it could launch pricing for the Urus SE Performante nearer to the automobile arriving for U.S. prospects. The 2026 Urus SE begins at about $250,00 to $280,000, relying on the mannequin.
The Urus has been essential to Lamborghini’s success since its introduction almost a decade in the past. The automobile represents about 50% of the model’s world gross sales yearly, in line with Winkelmann, with whole Lamborghini gross sales nearing 11,000 autos final yr.
The reveal of the brand new efficiency PHEV comes months the corporate confirmed plans to scrap EVs to proceed specializing in hybrid fashions. Winkelmann declined to touch upon if Lamborghini would return to gas-only fashions, however mentioned “by no means say by no means” when requested about such autos by CNBC.
Lamborghini canceled its EV plans earlier than rival Ferrari revealed its first all-electric automobile, the Luce, in late Might. The Luce was met with intense backlash.
Winkelmann beforehand declined to remark immediately on the Luce or the responses it has acquired, however mentioned “innovation is paramount” to success. Nevertheless, he mentioned innovation shouldn’t be made for innovation’s sake or compelled upon prospects.
“By observing the market … we noticed that the acceptance curve [of EVs] for our sort of shoppers will not be growing, and that due to this fact we determined to maneuver away from a full-electric automotive right into a plug-in hybrid,” he mentioned.
