ETFs compete on fees. What else to consider ETFs compete on fees. What else to consider

ETFs compete on fees. What else to consider

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As investors who use exchange-traded funds know, the cost can be a tiny fraction of the assets you invest.

Sometimes, ETFs from different providers — i.e., Vanguard, State Street, Charles Schwab, etc. — track the same index (say, the S&P 500), which can make it tempting to go with whichever is cheapest. Yet when you choose a fund to invest in, experts say, it’s important to consider more than just its expense.

“ETFs that compete on price are usually index-trackers that charge the cheapest fees in their respective category,” said Dan Sotiroff, a senior analyst at Morningstar. “So, other considerations would ultimately drive the investment decision.”

Lower fees generally mean higher gains

ETFs have gained traction as an alternative to traditional mutual funds as a way to put money into a basket of investments. Advantages of ETFs include their generally lower cost, greater tax efficiency and intraday tradability. These funds now hold roughly $13.2 trillion in assets, up from $1 trillion at the end of 2010, according to Morningstar Direct.

The cost to invest in a fund is called its expense ratio and is expressed as a percentage of its assets. The average expense ratio for passively managed ETFs — those that track an index and whose performance generally mirrors the index’s gains or losses — is 0.14%, according to Morningstar. For actively managed ETFs — those with a manager at the helm making strategic changes to the fund’s investments — that figure is 0.44%.

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Those numbers matter for investors because costs eat into gains, which can have a long-term impact on how much your assets grow.

For instance, $100,000 invested for 20 years with 4% annual growth and a 1% annual fee would end up growing to roughly $180,000, compared with about $220,000 with no fee at all, according to an analysis by the Securities and Exchange Commission. So, the lower the expense ratio, the less the impact on your investment gains.

Retirement savers need all the help they can get, research suggests. Two-thirds of savers, or 66%, worry they’ll run out of money in retirement, according to BlackRock’s 2025 Read on Retirement survey.

Sometimes, it’s better to stick to one ETF provider

Liquidity can also make a difference

Meanwhile, there may be a better-performing ETF than the one with the lowest expense ratio. For example, you may be able to find an actively managed ETF that outperforms a passively managed index ETF by enough to justify the higher cost if the difference isn’t huge, Playford said.

“We’ve seen opportunities in equity, emerging markets, international, sometimes small- and mid-cap ETFs, where actively managed ETFs have outperformed” passively managed versions, Playford said.

“It is more expensive, but over the long run, you can have an outperformance with active stock picking, especially when markets are more volatile,” he said. The managers “have some ability to trade in and out of the holdings instead of just following the index.”

For example, he said, the Avantis emerging markets equity ETF (ticker: AVEM) is actively managed and comes with a 0.33% expense ratio. Over the last year, it’s up more than 33%. That compares with Vanguard’s passively managed emerging markets stock ETF (ticker: VWO), which has an expense ratio of just 0.07%, but its one-year return is under 25%.

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