Walmart CEO John Furner, left, and Goal CEO Michael Fiddelke.
Walmart (L) | Getty Photos (R)
When Walmart and Goal report vacation earnings this quarter, buyers might shortly brush off these outcomes.
As a substitute, they may possible focus extra on the 2 big-box retailers’ futures below new CEOs and the outlook for U.S. customers in 2026.
Each corporations had management modifications this month: Walmart CEO John Furner and Goal CEO Michael Fiddelke, each longtime firm insiders, took on their roles on Feb. 1.
The rival retailers have contended with the identical financial challenges. U.S. customers are nonetheless spending, however shopping for selectively, as inflation and tariffs gasoline increased costs for groceries and different necessities and trigger some buyers to suppose twice about discretionary purchases.
But whereas each Walmart and Goal have new CEOs, their paths ahead look distinctly completely different.
Walmart’s inventory has shot up by about 163% over the previous 5 years and has risen about 24% during the last yr, as of Tuesday’s market shut. It hit a 52-week excessive Tuesday. Shares of Goal, however, have tumbled by about 40% over the previous 5 years and dropped 10% over the previous yr.
The retailers’ inventory market performances replicate their sharp divergence in gross sales outcomes. Walmart is attracting buyers throughout incomes and gaining momentum with on-line gross sales and higher-margin companies like promoting. Goal is scuffling with slower gross sales and weaker retailer visitors. Walmart expects its full-year web gross sales to rise by 4.8% to five.1%. Goal, however, is on monitor for a full-year gross sales decline.
Walmart CEO John Furner inherited a enterprise that is “essentially sound” and “on an ideal trajectory,” stated Neil Saunders, managing director and retail analyst at GlobalData.
“In some ways, his job is to maintain the ship regular and see what he can do so as to add to the pace,” he stated.
Alternatively, Goal CEO Michael Fiddelke has to “promote the Goal of the longer term” after 4 years of roughly flat annual gross sales, Saunders stated.
“What I believe he’ll need to do is to inject some pleasure, to say, ‘Look, I am actually enthusiastic about this function. I am actually enthusiastic about the place Goal may go. We’re going to change issues. We’ll turn out to be a unique enterprise. We’ll get again to what we have been earlier than,'” he stated.
Here is a more in-depth take a look at what we all know to date in regards to the CEOs’ plans and what buyers will hear for throughout earnings:
Walmart Inc. signage throughout the firm’s itemizing on the Nasdaq MarketSite in New York, US, on Tuesday, Dec. 9, 2025.
Michael Nagle | Bloomberg | Getty Photos
Walmart: Extending the successful streak
Walmart will report its fiscal fourth-quarter earnings earlier than the bell on Thursday.
The retail big has had a busy few months: Together with the corporate getting a brand new CEO, its market cap surpassed $1 trillion in early February. In December, the corporate switched its inventory itemizing from the New York Inventory Trade to the tech-heavy Nasdaq, a nod to its intention to be perceived by buyers extra like its key rival Amazon, and it was added to the Nasdaq-100 index in January.

When longtime CEO Doug McMillon stepped down from the function, he stated in an interview on CNBC’s “Squawk Field” that he was passing the torch to Furner as the corporate accelerates its synthetic intelligence adoption and reshapes its enterprise and the way in which its prospects store.
Walmart has introduced offers with two main AI chatbot platforms, OpenAI’s ChatGPT and Google’s Gemini, to make it simpler for buyers to search out and purchase its merchandise.
Furner, who like his predecessor moved up the ranks at Walmart throughout many years on the Arkansas-based firm, oversaw the most important section of the corporate in his earlier function as CEO of Walmart U.S. Furner acquired picked partially due to his success increasing Walmart’s digital enterprise, a pivotal piece of its future, stated Kate McShane, a retail analyst for Goldman Sachs.
Walmart Inc. (NYSE: WMT) introduced that its Board of Administrators has elected John Furner, 51, to succeed Doug McMillon, 59, as President and Chief Govt Officer of Walmart Inc., efficient February 1, 2026.
Courtesy: Walmart Inc.
Walmart in Could posted its first worthwhile quarter for its e-commerce enterprise within the U.S. and globally, as its residence deliveries, adverts enterprise and third-party market all develop.
Corey Tarlowe, a retail analyst at Jefferies, stated Walmart buyers “need extra of the identical” — particularly extra e-commerce development, grocery success and market share positive factors with a wider vary of shoppers, together with extra prosperous buyers.
But Walmart’s outcomes for the vacation quarter may mark an inflection level on the planet of retail. Amazon may take the crown as the most important retailer by annual income for the primary time, though the corporate makes plenty of its cash from tech companies like cloud computing and promoting.
Saunders stated the comparability is not apples to apples, however is “symbolically necessary” as the 2 opponents attempt to outmatch each other. Walmart has grown partially by leaning on shops to ship groceries and supply pickup for on-line orders. Amazon, which lately introduced it will shutter Amazon Recent and Go shops and switch some into Entire Meals areas, had tried to “bolt on” recent meals to its enormous current quantity of on-line orders, he stated.
Because the nation’s largest grocer by income, Walmart is also warding off the enlargement of privately held discounter Aldi, and will really feel the warmth turned up by grocery store operator Kroger, which lately employed Walmart alumnus Greg Foran as its new CEO.
In a memo despatched to workers on his second day as CEO, Furner stated his management will probably be formed by his greater than 32 years at Walmart, including he believes the corporate “is well-positioned to guide on this subsequent period of retail.”
“This subsequent period will unlock new methods to deliver our people-led, tech-powered imaginative and prescient to life,” he stated within the memo. “By leveraging our international scale, we will higher serve prospects and members with pace, reliability, and higher experiences, wherever they select to buy with us.”
He stated that technique is already coming to life as “expertise and AI are serving to cut back friction in our work, simplify selections, enhance stock circulate, and unencumber time so you’ll be able to deal with what issues most: serving prospects and members and each other.”
Clients store at a Goal retailer on Feb. 10, 2026 in Chicago, Illinois.
Scott Olson | Getty Photos
Goal: Chasing a comeback
For Fiddelke, Goal’s earnings report may very well be the deepest look but on the low-cost stylish discounter’s highway map to return to development.
The corporate is chasing a comeback and plans to share its holiday-quarter outcomes and present fiscal yr expectations on March 3 at a monetary assembly at its Minneapolis headquarters.
The massive-box retailer has struggled with a laundry listing of challenges. Retailer and web site visits have declined. Clients have complained about retailer circumstances, together with out-of-stock objects and lengthy checkout strains. And Goal has additionally handled boycotts and backlashes to the corporate’s political and social stances, comparable to its rollback of range, fairness and inclusion pledges and its resolution to not publicly oppose the surge of immigration enforcement in its hometown.
As gross sales decline, Goal has shrunk its workforce. It lower 1,800 company roles final yr in its first main layoff in a decade.
Goal’s earnings report is extra extremely anticipated than Walmart’s as a result of there are such a lot of questions on its turnaround technique and the way lengthy it might take, Goldman Sachs’ McShane stated. Buyers have debated how a lot the corporate might have to spend money on merchandising, advertising and marketing and retailer labor to spice up its gross sales.
“Walmart has pursued a way more aggressive digital agenda than Goal between their omnichannel and their automation and their market,” she stated.
She added that whereas Goal would not need to be Amazon or Walmart, “they’ve to determine who they need to be and tips on how to compete.”
Goal’s Chief Working Officer Michael Fiddelke will take over as CEO from Brian Cornell.
Courtesy of Goal
Already, Fiddelke has despatched alerts that he’s making modifications. Final week, he introduced in an e mail to workers that Goal will step up retailer staffing, although Fiddelke and the corporate declined to say how a lot it will spend money on further hours for workers. Additionally it is chopping about 500 roles at distribution facilities and regional workplaces.
Fiddelke shook up Goal’s management crew efficient Sunday, bringing again the function of chief service provider and saying a high-profile departure. Cara Sylvester, previously chief visitor expertise officer, turned Goal’s chief merchandising officer, and Lisa Roath, previously chief merchandising officer of meals, necessities and sweetness, succeeded Fiddelke as chief working officer.
On the identical time, Chief Business Officer Rick Gomez is leaving the corporate after greater than a decade, and Jill Sando, chief merchandising officer for attire and equipment, residence and toys and leisure division Fun101, will retire.
Goal has additionally opened a brand new idea retailer in New York Metropolis’s SoHo neighborhood. Whereas the placement is considered one of a form, its deal with style might encourage extra modifications at shops throughout the nation and within the suburbs, McShane stated.
That push to function stronger merchandise is a serious piece of Fiddelke’s technique. In an e mail to workers and prospects throughout his first week, Fiddelke laid out 4 priorities: sharpening Goal’s merchandising, enhancing the client expertise, rushing alongside expertise and strengthening the corporate’s workforce and its surrounding communities.
Jefferies’ Tarlowe stated Goal’s upcoming investor occasion is “an opportunity for them to basically talk to everyone and say ‘We hear what you need. Here is how we’re going to ship on it.'”
“Change is occurring, it is a query of does the market see it and admire it,” he stated.
Correction: This story has been up to date to replicate that Walmart switched its itemizing from the New York Inventory Trade to the Nasdaq in December and was added to the Nasdaq-100 index in January. A earlier model misstated the date it moved to the Nasdaq inventory market and mischaracterized its transfer to the Nasdaq-100.