Ferrari unveiled the Ferrari Luce electrical automobile within the symbolic setting of the Vela di Calatrava, Città dello Sport in Rome in Could, 2026. (Ferrari S.p.a.)
Ferrari S.p.a.
Ferrari is happy with the launch of the Luce all-electric automobile regardless of vital criticism upon the automotive’s debut, in keeping with CEO Benedetto Vigna.
He stated Thursday that the famed Italian automaker “wouldn’t change something” in regards to the automobile’s launch this spring, which precipitated a notable decline in Ferrari shares amid unfavourable reactions to the automotive, together with from former Ferrari govt Luca di Montezemolo.
“I might not change something within the launch of [Luce]. We’re very happy about what has been carried out,” Vigna instructed reporters throughout a name to debate Ferrari’s second-quarter outcomes.
Vigna declined to reveal orders or anticipated gross sales for the 550,000 euro (roughly $640,000) Luce, however the firm, which bought 13,640 autos final yr, stated its order books are full by way of 2027.
The Monetary Occasions reported Wednesday that Ferrari aimed to promote slightly below 500 items of the Luce mannequin this yr, and the quota was stuffed in lower than two months after the automotive’s Could 25 launch.
Ferrari’s first totally electrical automotive, known as Luce, in a handout picture obtained by Reuters Could 25, 2026, after the luxurious sports activities automotive maker unveiled the mannequin.
Ferrari | By way of Reuters
“We’re very a lot glad as a result of we’re continuing as deliberate,” Vigna stated, declining to touch upon the report.
The Luce was designed by former Apple design chief Jony Ive and is a departure from the aesthetic of typical Ferraris, with a minimalistic inside design, screens and a bubbly exterior. It’s Ferrari’s first all-electric automobile.
The corporate additionally did a tiered rollout of the automobile, revealing its inside forward of time and posting movies on-line in regards to the automobile’s growth and arrival.
“The automotive has a whole lot of new issues and that was one of the best ways to be sure that the folks perceive all of the novelties of this automotive,” Vigna stated. “In order that has been excellent.”
U.S.-listed shares of Ferrari skilled their largest every day decline up to now this yr, falling 8.4%, following the automobile’s debut. The inventory has since recovered.
