Ford Q2 2026 gross sales fall 10.3% Ford Q2 2026 gross sales fall 10.3%

Ford Q2 2026 gross sales fall 10.3%

Ford Motor automobiles are displayed on the market on the Leif Johnson Ford dealership on June 30, 2026 in Austin, Texas.

Brandon Bell | Getty Pictures

DETROIT — Ford Motor on Thursday reported a ten.3% decline in its second-quarter U.S. new automobile gross sales as the corporate battled a provider difficulty for its F-Collection pickup vehicles and a major drop in all-electric automobiles.

The Detroit automaker stated its pure EV gross sales fell by 40.7% in the course of the quarter in contrast with a 12 months earlier. Gross sales of its F-Collection vehicles, together with the F-150, slipped 11% as Ford started ramping up manufacturing after its prime aluminum provider restarted manufacturing following two fires late final 12 months.

“Though buyer demand stays excessive, first-half F-Collection gross sales mirror a retiming of business manufacturing following final 12 months’s aluminum provide shortages. Ford expects provide to recuperate extra absolutely within the second half of the 12 months,” Ford stated in a launch.

Ford offered 549,200 automobiles in the course of the second quarter in contrast with 612,095 models a 12 months earlier. Whereas that is among the many largest anticipated trade declines, the outcomes barely beat Cox Automotive’s expectations for Ford gross sales to fall 11.5%.

The automaker has offered 1 million automobiles 12 months to this point via June, down 9.6% from 1.1 million in the course of the first half of final 12 months.

Ford famous that regardless of the declines, the F-Collection remained America’s top-selling truck. The corporate additionally estimates its U.S. retail market share to finish the quarter was up 0.2 proportion level in contrast with a 12 months earlier, to 12.3%.

Ford’s gross sales come a day after most main automakers reported second-quarter numbers that had been higher than anticipated, largely pushed by elevated demand for hybrid automobiles. Crosstown rival Basic Motors noticed its gross sales fall 4.2%, nevertheless, as its EV gross sales dropped.

Automotive information agency Motor Intelligence on Wednesday estimated U.S. trade gross sales for June had been up 7.5% in contrast with a 12 months in the past, resulting in a month-to-month adjusted promoting tempo of 16.67 million models, which was larger than many forecasters had anticipated.

As of final week, Cox Automotive anticipated U.S. auto gross sales to be down 2.9% to fifteen.8 million automobiles, together with a 3.4% decline in retail gross sales. That included a 16.1 adjusted promoting fee forecast for June.

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