Chinese language jewellery firm Laopu Gold nonetheless has important upside, regardless of latest volatility in costs of the valuable metallic, analysts stated. Within the final two years, Hong Kong-listed Laopu has change into an upstart in China’s luxurious scene , drawing native crowds — and reportedly LVMH Chair Bernard Arnault — for its artisanal tackle gold jewellery. Laopu’s reputation surged final 12 months, with the inventory posting a complete return of greater than 160%, as gold costs soared. However the valuable metallic has tumbled about 20% from a excessive in January, to hit a four-month low of $4,097.99 on March 23 . The jewellery firm’s inventory is just 0.16% decrease 12 months so far, after Laopu disclosed on March 23 that first-quarter internet revenue was a minimum of 3.6 billion yuan (roughly $520.8 million). “Laopu is our high choose within the China client sector,” JPMorgan analysts stated in a report Wednesday, noting the corporate’s “strategic resilience amid present gold market volatility.” “We see Laopu as greatest positioned to profit from experience-led development with a scientific strategy (disciplined retailer depend, a direct to client [DTC] mannequin and differentiated service high quality upheld by a extremely selective/educated crew),” the analysts added. Additionally they famous Laopu’s 17 years of expertise in pricing merchandise, even when gold is in a downturn, though each the jeweler and JPMorgan count on gold costs will stay elevated this 12 months. JPMorgan charges the inventory obese, with a worth goal of 1,296 Hong Kong {dollars} (about $165.63). That is greater than two instances Laopu’s shut Friday of 617 HKD. Constructing a following The Beijing-based Chinese language jewellery firm has constructed a following not simply with its distinctive, regionally impressed designs, but in addition with common product worth hikes and restricted reductions, reinforcing an idea of funding items. Laopu additionally sometimes solely opens shops within the highest-end malls in China. “Whereas gold costs retracted from its peak of USD5,500/oz on 29 Jan 2026 to USD4,500/oz on 23 March, Laopu performed a worth hike on 28 Feb when gold worth was USD5,200,” HSBC analysts identified in a March 24 report. “We consider Laopu can partially decouple from gold worth cyclicality via branding and product improvements,” the HSBC analysts stated. Whereas they fee the inventory a purchase, they lowered their worth goal on Laopu to 950 HKD, from 1,023.20 HKD beforehand, due largely to larger prices from gold worth dangers. Chinese language customers have usually change into extra price-conscious because the pandemic. Whereas Western luxurious manufacturers have sought to revamp their native methods , Laopu represents new Chinese language manufacturers which can be vying for a similar market. In response to a Rothschild forecast, Laopu’s 2025 gross sales had been estimated to have surpassed Richemont’s jewellery gross sales in China final 12 months, together with these of Cartier. Model recognition vs. gold costs “Model Energy to Drive Re ranking Past Gold,” Morgan Stanley analysts stated in a March 24 report about Laopu, which they fee obese with a worth goal of 1,010 HKD. “If demand can keep constantly sturdy in a declining gold worth atmosphere for 1-2 quarters, it might be the case that Laopu proves itself a model somewhat than a gold proxy, and the inventory might re-rate meaningfully,” the analysts stated. They identified that repeat purchases accounted for 38% of Laopu’s gross sales in 2025, with an excellent larger ratio within the first quarter of 2026, whereas per capita spending elevated to 85,000 yuan final 12 months, up from 50,000 yuan in 2024. Nonetheless, Financial institution of America Securities downgraded Laopu to impartial from purchase on March 26 given gold worth volatility and slower financial development. “We consider rising gold costs over the previous two years had been one of many key drivers of gold/jewellery shares, as gold demand was helped by the notion of gold as retailer of worth,” the analysts stated. Their lowered worth goal on Laopu is 774 HKD, which nonetheless displays 25% upside from Friday’s shut. —CNBC’s Michael Bloom contributed to this report.
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