On-line resale app Vinted is seeing a structural shift in shopper behaviour, as habits type across the resale economic system, the corporate’s market boss informed CNBC on Monday.
Vinted, the consumer-to-consumer platform permitting prospects to promote undesirable gadgets like clothes, electronics, and even furnishings, has seen speedy development in recent times, boosted by customers more and more in search of worth amid rising prices of residing globally.
The worth of things offered on Vinted grew practically 50% final yr, because it launched in additional European markets.
“It is a elementary change in consumption in the direction of second hand, and I feel that may be very a lot right here to remain,” Adam Jay, CEO of Vinted Market, informed CNBC. “Vinted was rising effectively earlier than the present financial difficulties, the price of residing disaster, inflation, and has continued to develop effectively in occasions of issue and stress.”
His feedback come as Vinted in late April accomplished a secondary shares transaction of 880 million euros ($1.02 billion), valuing the Lithuanian startup at over $9 billion.
Vinted’s speedy development and multi-billion greenback valuation have fueled intense hypothesis concerning a possible blockbuster IPO.
The corporate’s strong monetary well being additionally alerts that it’s beneath little stress to record quickly, as it’s cash-positive and able to elevating practically a billion euros in personal capital.
Executives have hinted at an upcoming IPO however have not given a timeline. Jay mentioned he was pleased with the present buyers, however declined to touch upon the timing and site of a possible IPO.
The secondary transaction led by EQT introduced on new buyers resembling Schroders Capital and BlackRock, and noticed current shareholders like Baillie Gifford enhance their place.
It launched “institutional, long-term buyers that may maintain throughout personal and public markets, whereas offering liquidity to current shareholders and workers,” Vinted mentioned on the time. The corporate did not increase any new main capital on this transaction.
Increasing past vogue and Europe
On-line secondhand attire is rising quickly, and at twice the velocity of the general market, in response to market analysis agency GlobalData.
The explosive development is partially as a result of the secondhand market represents a win-win for patrons and sellers, in response to Jay. “You’ve got acquired this behavior being shaped, you’ve got acquired this large social impression, local weather impression, and that… combines to be the Vinted equation.”
Vinted coined the time period “Vinted math,” referring to customers who view second hand as a straightforward and extra reasonably priced choice, and think about the resale worth when shopping for new gadgets.
Vinted customers saved 21.6 billion euros on vogue in 2025, in comparison with retail costs, paying on common 72% lower than the unique value, in response to the corporate’s 2025 Influence Report.
Vinted is now making an attempt to take that formulation throughout the Atlantic in addition to to new classes.
“It took us a very long time earlier than we determined to transcend vogue, and we actually wanted to be assured that our vogue market was working proper throughout Europe,” mentioned Jay.
“We had been nervous as a result of a variety of what our members inform us they love about Vinted is that it is easy, it is simple to make use of, it is actually clear the way it works, and we had been nervous that we might lose that as we began layering in different classes.”
In the end, it had sufficient alerts to take the leap, resembling suggestions from customers having been artistic in promoting non-fashion gadgets even earlier than Vinted formally expanded its classes past attire.
LONDON, ENGLAND – JUNE 08: CEO of Vinted Market Adam Jay speaks to delegates throughout an interview on day one in every of London Tech Week at Olympia on June 08, 2026 in London, England. Attracting the world’s main tech firms together with Microsoft, Amazon Internet Companies, and Google Cloud, London Tech Week brings collectively business innovators, policymakers, and buyers to debate the most recent breakthroughs on this planet of tech. This yr the Deep Tech Stage options improvements within the fields of house, robotics, sciences, quantum and AI. (Picture by Leon Neal/Getty Photographs)
Leon Neal | Getty Photographs Information | Getty Photographs
Vinted is at present current in 26 nations, with France and the UK being the most important markets. The corporate has had a presence within the U.S. since 2013, but it surely solely earlier this yr began being extra energetic in advertising its product and making an attempt to develop that market.
There’s an “monumental alternative” within the U.S., however success may take “weeks, months, and possibly years,” Jay mentioned.
It has traditionally been difficult for European tech and shopper firms to efficiently deliver their enterprise fashions to the U.S.
One of many largest challenges in taking over the U.S. market is excessive delivery prices, Jay mentioned.
Vinted can also be constructing out its delivery and funds infrastructure through Vinted Go and Vinted Pay. Its growth into logistics, pockets infrastructure, and new markets is having an impression on the corporate’s backside line.
Internet revenue declined by 19% in 2025 in comparison with the earlier yr. Whilst income rose 38% to 1.1 billion euros. Its gross merchandise worth (GMV) spiked 47% to 10.8 billion euros.
The platform additionally nonetheless has some approach to go earlier than it will possibly compete with the likes of, for instance eBay, which reported GMV of $79.6 billion in 2025. EBay additionally just lately mentioned it plans to purchase vogue market Depop from Etsy for about $1.2 billion to strengthen its vogue providing and entice a youthful demographic.
“We’re right here for the long run,” Jay mentioned in response to a query of whether or not speedy growth is the very best use of capital for a corporation eyeing public markets. “We’re making an attempt to make the investments, all of it’s the unsexy stuff, make the unsexy investments that make secondhand first alternative worldwide.”
