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Constructing on the rising reputation of livestreamed purchasing, startup market Whatnot stated on Friday that it has closed its newest spherical of funding at a $20 billion valuation, practically doubling its valuation from lower than a yr in the past.
Whatnot, which stated that it has greater than 650,000 new folks becoming a member of its platform every week, stated in a launch that it had already handed the $8 billion in gross merchandise quantity it noticed final yr. Consumers have additionally greater than doubled over the previous yr.
With the funding from this newest spherical, a $545 million Collection G led by Iconiq, Lightspeed and Avra, the corporate plans to spend money on methods for sellers to develop on the platform, in accordance with Grant LaFontaine, co-founder and CEO of Whatnot.
“This funding permits us to construct higher instruments, convey AI to extra components of the promoting expertise, assist sellers attain extra patrons, develop into new markets, and proceed constructing the world’s greatest and most trusted market,” LaFontaine stated within the assertion.
Whatnot, which ranked No. 8 on this yr’s CNBC Disruptor 50 checklist, raised a $225 million Collection F spherical led by DST International and CapitalG in October 2025, valuing it at $11.5 billion. In January 2025, it raised $265 million in a Collection E spherical, valuing it at practically $5 billion. The corporate has raised roughly $1.5 billion since its founding in 2019.
That speedy valuation development displays the quickly increasing stay commerce market, valued at upwards of $22 billion and of which Whatnot says it instructions roughly 60%.
However competitors in that house is continuous to develop from e-commerce giants like eBay and Fanatics, in addition to TikTok’s Store Stay.
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